Proof Checklist

Spelling and grammar. Watch out for words the spell check won’t catch, such as it’s/its, their/there, your/you’re, were/where, then/than, and to/too.

Consistent and correct spelling of specialised words. Such as product or brand names, and terminology.

Duplication. Check for two identical words or numbers that are next to each other.

Punctuation. Is it correct and consistent throughout? 

Contact details. Double check all names, addresses, email & web addresses, and telephone numbers.

Logo. Check it’s the correct version, alongside consistency of size and positioning.

General layout and colour/imagery. If it’s a product shot, make sure it’s the correct model and most up-to-date shot. Check any final retouching meets with your approval.

Product codes and reference numbers. 

Overall consistency with other materials.

Pagination. Is the document’s size, page numbering and ordering correct? 

Small print. Have you added this where relevant and checked the content to ensure legal compliance? 

IMPORTANT Has someone else read the proof and completed the checklist? After looking at the same job repeatedly, it is good to get someone else to check, particularly when it comes to proofing text. When you know what is coming next, it is easy to skim over words or fill in the blanks if something is missing. Reading the text aloud can help.